Upskill Yourself in Omni-Channel Digital Marketing
Acquire real-world digital marketing skills to future-proof yourself - with up to 90% funding!
The World As We Know It Will Never Be The Same Again. The Question Is… Are You Able To Adapt To This Change Fast Enough?
Long before Covid-19 became a pandemic, online adoption was already growing steadily year-on-year. The hunger for ‘instant’ information and gratification led to the majestic rise of Google, the search engine with a global market share of over 80%. Soon after, Facebook led the charge in the area of social community building, resulting in almost 50% of the World's population congregating on its social media apps & platforms. As a result of these mega-shifts in consumer behaviour, customer journeys (the path a person takes from awareness to purchase) started get more complex and therefore more challenging.
Then all of a sudden, Covid-19 fell upon many countries around the World and altered the way we live, work & play. The need to minimise human-to-human interaction will continue to be emphasised, and will adversely impact numerous industries, from retail to F&B to entertainment, conferences, airlines etc. At the same time, industries that leverage the internet like online food delivery, e-commerce marketplaces, online conferencing etc are experiencing a sudden surge in demand.
These recent paradigm shifts have resulted in a need for new types of specialised digital skills across almost all industries, to:
1) Conceptualise marketing strategies for various touchpoints in the customer journey
2) Plan, implement & monitor digital marketing campaigns on multiple digital channels
3) Discover and analyse data to generate insights and recommendations for action
The good news is… you can now acquire proven and commercially in-demand digital marketing skills to upskill yourself and be ‘workforce-ready’ in less than 9 months.
A Proven & Practical Hands-On Digital Marketing Program by Lithan Academy, a CET Centre with SSG
This program is suitable for anyone who wishes to learn real-world digital marketing strategies and skills from an 18-year digital marketing practitioner.
Enjoy step by step, personalized, hands-on instruction delivered to you by Asia’s foremost digital marketing practitioner, Fabian Lim.
This Comprehensive Digital Marketing Program Includes Dissecting REAL-WORLD Successful Case Studies So You Can Cut Short Your Learning Journey & Focus On Acquiring REAL-WORLD Digital Marketing Skills. Here Are Just Some of the Benefits of Joining This Program….
Get Up to 90%* Course
Fees Funded with Lithan
Upskill Yourself with the latest
proven techniques & strategies
Learn at Lithan,
an Edutrust registered and
SFC approved CET Centre
Who Should Attend This Program?
- You wish to develop a sound digital strategy to grow your business revenues in the post-COVID-19 era
- You wish to consider a part-time or full-time career in digital marketing
- You wish to upskill yourself & earn a living as a digital entrepreneur
- Your current or future industry involves any type of sales functions e.g. Real Estate, Insurance, B2B or B2C Sales, E-Commerce etc.
- You hate getting stuck in traffic and being office-bound
- You want to learn how to acquire genuine digital marketing skills
Digital Marketing Implementation Modules
Basic Digital Marketing
• Understand key concepts and
fundamentals of digital marketing
• Understand various channels
for online marketing and
advertising, including Facebook,
Google Ads, SEO, E-mail and
• Acquire basic internet marketing
skills and prepare yourself to
successfully launch profitable
digital marketing campaigns
Social Media Marketing
• Overview of social media
marketing tools for social
listening and social media
• Acquire social media marketing
skills and build a strong web
presence of your company
across various channels to
engage with your target audience
• Use social media analytics tools
for analysing visitor behaviour &
conversions and to optimise
Search Engine Optimization
• Acquire Search Optimisation
and Marketing skills and prepare
yourself to successfully launch
profitable search marketing
• Execute, monitor and optimise
paid search, display, video and
• Analyse Google ads campaign
effectiveness with Google Analytics
and use various SEO tools to
conduct competitive SEO analysis
E-mail & Content Marketing
• Overview of email and content
marketing tools for content
creation, management &
• Design and create effective
email campaigns for lead
nurturing using email
• Analyse data to improve on
distribution of content
and customer engagement
Advanced Digital Marketing
• Acquire advanced analytical skills
on conversion rate and user behaviour
on websites as well as analyse digital
marketing and SEO campaigns and
make strategic decisions on where to
focus marketing efforts and dollars
• Create a marketing strategy and
plan effective landing pages and
optimise them for conversion
• Create and set up dashboards,
custom segments, goals and
multi-channel funnels in Google
Analytics to enable analysis and
optimisation of campaigns
Digital Marketing Capstone Project
• Practice digital marketing skills
and learn how to develop a
marketing plan, monitor email
marketing and digital marketing
campaigns on social media,
Google Ads & Facebook,
and optimise campaigns and
provide recommendations for
• Review your implementation
project and gain competency
and expertise in digital marketing
Completion of all modules stated above will lead to
Lithan’s Professional Diploma in Digital Marketing Implementation.
Minimum Age: 21 years old
Academic Qualification: 3 GCE ‘A’ Level passes, Polytechnic Diploma, NITEC in
any specialisation or 3 GCE ‘O’ Level passes or equivalent.
Work experience: Minimum 1 year of relevant work experience (Minimum 3 years for GCE ‘O’ level holders).
Being a SkillsFuture approved program, up to 90% funding is available for Singaporeans and PRs of the following categories:
1) Singapore Citizens aged 40 years and above
2) Singapore Citizens aged 35 years and above earning less than S$2,000/month (up to 95% funding available)
3) Singapore Citizens & PR aged 21 years and above currently employed or owners of active businesses
However, the amount of funding you will qualify for depends on which group you qualify for as per the above:
After SkillsFuture Funding:
For 1) Fee $300 + GST $210 = $510 nett per *module
For 2) Fee $150 + GST $210 = $360 nett per *module
For 3) Fee $300 + GST $210 = $510 nett per *module
You can use your current SkillsFuture Credits and future SkillsFuture Credit top-ups to offset the fees.
*Completion of all six modules is required to earn the Professional Diploma in Digital Marketing Implementation
This program comprise six modules and will take approximately 9 months to complete. Each module will require 5 weeks to complete, part-time and is structured as follows:
2-Day CORE Training (10am to 7pm)
2 x 3 Hours Revision Classes (Weekday 7:30pm to 10:30pm)
6 x 3 Hours Mentor-Led Sessions (Weekday 7:30pm to 10:30pm)
20 Hours Self-Paced E-Learning
45-min Project Presentation & Evaluation
Total Hours Required Per Module: 60.5 Hours
Frequently Asked Questions
The classes will be held via online webinar unless otherwise notified.
Start of class will be in May 2021.
Full class schedule will be provided upon registration
Yes! This course is suitable for complete beginners as the course syllabus is tailored to learners with no prior experience in digital marketing.
YES! Course materials will be provided. As this course is assessed based on hands-on work, a laptop or desktop computer is required
All learners who successfully complete all six modules will receive a Professional Diploma in Digital Marketing Implementation
You can contact Eve Lee of ClickEvents.com.sg Pte Ltd at 8288-7210 or email@example.com
Lithan Academy Adjunct Trainer
About Your Main Instructor
Fabian Lim is a serial online entrepreneur with over 20 years of management consultancy & digital marketing experience. After a six-year stint with Deloitte Consulting, he ventured into digital marketing. Today, he is one of Asia’s foremost Digital Marketing experts, having trained over 10,000 practitioners over the past 10 years worldwide.
He is currently Founder of Digital Marketing Consultancy ClickMedia Pte Ltd. From Sept 2017 to Jan 2019, he led Yellow Pages Singapore on a digital transformation journey as Chief Executive Officer. In fact in just 8 months, he turned Yellow Pages from a traditional print publisher into a profitable digitally transformed organisation.
Other businesses founded by Fabian include, FlightSchool.sg, Singapore’s first private flight school and ClickCommerce.sg Pte Ltd, an e-commerce related company focusing on e-commerce marketing and management.
Fabian has traveled extensively and been invited to speak on stages along side other esteemed entrepreneurs like Sir Richard Branson, Chris Gardner (Author of Pursuit of Happyness), Adam Khoo, Joey Yap and many others.
Fabian has been extensively featured in top news media and publications such as The Sunday Times, The Business Times, Channel NewsAsia, Straits Times Razor TV, The Star, New Straits Times, Sin Chew Daily, Lianhe Zaobao, Lianhe Wanbao, Omy.sg, My Paper, UWeekly, The Peak Magazine, Jet Gala Magazine, Exquisite Magazine, Utusan, Faces Magazine, Personal Money Magazine, NTV7 and 8TV.
Fabian Lim & Sir Richard Branson - Guest Speakers at MOVE Vietnam Seminar